From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. Carbon Calorie Counter “It’s a bit like going on a diet: you want to weigh yourself first so you know where you…

Simpatica chats to Emmanuеl Straschnοv, founder and CEO of Bubble, the leading “no-code” software development platform, about how he is building the go-to place for any entrepreneur looking to build a tech startup. How does Bubble work? Emmanuеl: Bubble offers a subscription-based online editor and cloud hosting for creating web apps without code; all…

Simpatica chats to Valerie Lopez, founder of Shoot My Travel, about her love for photography, the rise of the vacation photographer, and the company’s imminent rebrand to Angle. Why did you become a photographer? At a similar time, my grandma passed away and left me an inheritance, which was like $1000 — a lot of money…

According to the WFA, while 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with only 50% citing their marketing organizations “about to start” or still “taking first steps” As a Marketing Transformation Company, Flock Associates’ “The Sustainable…

Simpatica chats to Jonatan Marc Rasmussen, founder of Butter Solutions, an app that allows employees to access, track, and better manage their pay packet. With the aim of reducing financial stress and motivating shift workers, Butter provides a tool to achieve transparency through real-time tax calculations and forecasting of earnings…

Seeking reactionary solutions in an uncertain world, the requirement for marketers to do more for less has become increasingly important. Budgets are leaner and agencies are working hard to navigate a way of working that works for brands. Like the global recession of 2007/2008, the pandemic has led to a…

Crowdsourced content is not only efficient content for brands to use, but arguably the most authentic. With crowdsourced content, campaigns feel more ‘real’ and engage an audience in a completely different way. Crowdsourced content comes in many forms. Producers & Procurers iQ spoke to Catch&Release, which adopts a pull approach…

Zubair Junjunia is the founder of ZNotes, the community-led learning platform that has reached over 3 million students globally. With a goal to “tackle inequalities in education”, Junjunia was recently awarded The Diana Award for going ‘above and beyond’ with this effort. …